Animal proteins
Fish, or chicken / turkey / duck depending on the range — selected for their nutritional value, consistency and availability on the Moroccan and export markets.
Raw materials
Selecting ingredients for their function
Every raw material must serve a precise role: protein, energy, fibre, palatability, nutritional support or product stability.
Sourcing
Raw materials chosen, not just available
We select our agri-food raw material suppliers on the basis of consistency, availability and compliance, to secure production over the long term rather than for a single batch. Our formulas rely on two main protein families — fish, or chicken / turkey / duck — sourced locally or internationally depending on the raw material family and the needs of each range.
- Local and international sourcing depending on the raw material family
- Document checks and visual inspection on every delivery
- Storage organised by family to preserve freshness and traceability
Ingredient families
Seven families, selected for their function
Each raw material family plays a specific role in our formulas.
Cereals
Rice and maize, classic energy sources that also help the kibble hold its shape during extrusion. Absent from our Grain-free ranges, where they are replaced by potato and sweet potato.
Fibre
Plant fibres, herbs, vegetables and fruit, notably in our Naturals range, to support transit and digestive balance.
Fats
Oils and fats of animal and plant origin, selected for their quality and stability, essential for energy intake and palatability.
Superfood
Superfoods selected to support the animal’s overall health, a hallmark of our Super Food range.
Natural antioxidants
Plant extracts and nutrients chosen for their high antioxidant content — pomegranate extract, hibiscus powder and vitamin E, among other ingredients.
Prebiotics
A complex of xylo-oligosaccharides (XOS), fructo-oligosaccharides (FOS) and mannan-oligosaccharides (MOS), combined with brewer’s yeast — present in all our ranges.
A raw material supplier?
Let’s build a lasting supply relationship
We are open to new reliable partners for our key raw material families.